25 Oct, 2022
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Fifty's CEO & Founder Simon Shaw sits down with Marcus Abbott, Head of Brand Strategy at Bentley Motors, to discuss our latest partner project into the High Net Worth audience and how our research is informing the way they engage current and future customers.
To learn more about how Fifty can help your brand engage new audiences, get in touch with us at [email protected] or book a demo today.
A look inside the TikTok landscape and how brands can take advantage
Industry professionals are breaking down the stereotypes of Women's Sports fans and the best ways for brands get involved in the game
Industry professionals are breaking down the stereotypes of Women's Sports fans and the best ways for brands get involved in the game
Join the discussion around the newest Zelda release, one of the most highly anticipated video games of 2023.
Understand the current landscape of brand partnerships and how to make the most of them for your business.
Learn the basics of PPC and understand its important role within campaigns
Watch MD Simon Eaton and Ben Whattam discuss the audience shift in the luxury sector amid a cost of living crisis.
Dive into the benefits, drawbacks and trends of Programmatic in the coming year.
Watch our latest Fifty In Conversation instalment to learn more about the power of Paid Social and what will look like moving into the future.
Tune into our newest Fifty In Conversation to learn where the Crypto market stands in the eyes of the public post FTX crash.
Watch our latest Fifty In Conversation to understand the audiences involved in the conversation around The World Cup controversies.
Fifty's Founder Simon Shaw sits down with Chairman Richard Lloyd to discuss the three key forces shaping the future of digital advertising: privacy, fragmentation and sustainability.
Watch our latest Fifty In Conversation piece to learn more about the digital advertising landscape.
Watch our latest Fifty In Conversation piece to learn more about the power of Fifty's ever-evolving Insight offering.
Fifty's Simon Eaton on Google Topics API, Sony's bid to buy Bungie and Meta's threat to pull the platform from Europe.
Join Fifty and guest speaker Avron Goss as they discuss the cryptocurrency landscape and the booming NFT audience.
Fifty's Head of Productisation on the evolving media landscape and Fifty's cookieless, privacy-first solution FiftyAurora.
Join Duncan McCrum as he dives in to the Fifty platform to explore three rapidly growing industries; fitness at home, plant-based foods and mindfulness.
Fifty celebrates multiple shortlists at The Global Digital Excellence Awards and The Wires 2026.
The fashion market contains very different routes into the category. Understanding those routes can reveal where a brand has permission to play, which audiences could drive future growth, and how media and messaging should change around them.
Fifty’s latest back-to-school analysis shows where retailers can build around common motivations, and where audience behaviour suggests media, creative and influence strategies should start to diverge.
Discover how audience intelligence can help gaming brands build more relevant media strategies across markets, from targeting and channel mix to creative and investment.
Tom Holland sits at the centre of two of this summer’s biggest films. But look beneath the surface and the audiences around The Odyssey and Spider-Man: Brand New Day reveal very different motivations.
We explored how Hamilton’s audience divides across three groups: those aligned with Hamilton alone, Hamilton and Ferrari, and Hamilton and Mercedes.
How Bentley is building a richer understanding of the audiences shaping its future.
