Jerome Mckay-Jones

Game-Changers: The Audience Evolution of Video Game Adaptions

A look into the audiences of the biggest video games and their film/series counterparts

Has The World Cup Controversy Been Pushed to the Sidelines?

Have World Cup fans drowned out the controversy surrounding host country Qatar?

Who is driving this year’s Black Friday frenzy?

Our top takeaways for engaging deal-seeking holiday shoppers.

Are all gamers created equal?

Comparing the diverse audiences within the modern gaming community.

Revenge Travel

Meet the vacationers proving that revenge is a dish best served abroad.

Fishing for success in the streaming industry

Is it an upstream battle for the likes of Netflix, Hulu, Disney+ and other streaming services?

Who’s actually hustlin’ for a side hustle?

Dive into Shopify's audience and meet the tribes transforming their passions into lucrative side hustles.

The Modern Workplace

Discover the audiences hoping to ditch the ‘9-5’ for more flexible working models, such as WFH and the four-day work week.

The Strange Allure of Nicolas Cage

Dive into the actor's eclectic fanbase to find out why they are watching - or not watching - his movies.