Fifty Journeys: Georgia

Written by
Tori McBride

10 Nov, 2021

What did you do prior to joining Fifty?

I worked at a media agency from 2016 - 2021. I joined as an apprentice straight after sixth form and became fascinated with the industry.

When / how did you join Fifty?

I started my role around four months ago, but I have 5 years of previous experience working in fast-paced companies like Fifty. I joined via a recommendation from a friend who had started at Fifty a couple of months prior.

What is your role at Fifty and how has it evolved?

As a Performance Manager, I work on the social side of the AdOps team. My typical day revolves around my clients - I work closely with them on activating new accounts, reporting and optimising to get them the best possible results. Aside from my client-facing duties, I also run training sessions to help less experienced team members expand their knowledge and grow their skillset.

What has been your biggest success been at Fifty?

Since joining Fifty, my biggest success has been collaborating closely with my clients to help them grow. Seeing a positive impact on the overall clients business is very rewarding and makes all the hard work worth it.

How has Fifty changed since you first joined?

Fifty has changed dramatically! The team has already grown significantly in the short time I've worked here, with new people joining every couple of weeks - this is a testament to Fifty’s growing success. We have also moved into our newly refurbished office, which has provided a great space to work collaboratively with the team and get to know everyone better.

What are you looking forward to next?

Q4 is a very busy period for advertisers, with Black Friday, Cyber Monday and Christmas! And, as a result, this is typically when we see our biggest sales period so I’m looking forward to getting stuck in.

What are your passions outside of work?

Outside of work, I love to travel - the pandemic didn't help with that, so I took up a few new hobbies over lockdown to keep myself busy.

To read more Fifty Journeys, click here. Follow us on LinkedIn to stay up to date on all things Fifty.

Using YouTube Ads for Connected TV or Mobile Device Viewing

In this post, we discuss the evolving media offering from YouTube. Highlighting their reintroduction of non-skippable ads during sit-back viewing on Connected TV. As well as how very short form ads provide a more TikTok like scroll-through viewing ad engagement opportunity when viewers use a mobile device.

Related Articles

Dissecting the Voter Landscape: US Election 2024

Our Technology is uniquely placed to understand audiences and critically what matters to them. For a month, we have focused these capabilities on the US Election, making sense of this ever increasingly complex landscape.

Using YouTube Ads for Connected TV or Mobile Device Viewing

In this post, we discuss the evolving media offering from YouTube. Highlighting their reintroduction of non-skippable ads during sit-back viewing on Connected TV. As well as how very short form ads provide a more TikTok like scroll-through viewing ad engagement opportunity when viewers use a mobile device.

Fifty Delighted That 4 New Award Entries Have Been Shortlisted

Fifty Delighted That Our 4 Award Entries Have Been Shortlisted 

Running the Distance: How Runna and Russ Cook are Changing the Game

On April 7th, Russ Cook finished running the entire length of Africa.

Decathlon UK Selects Fifty as Media Agency Partner to Fuel Growth with AI-Driven Strategies

Leading sports retailer Decathlon UK, has announced Fifty as its new technology-led media agency partner.

A powerful team: Fifty & Juice announce new partnership

Fifty and Juice have teamed up to provide startups and challenger brands with a comprehensive growth solution like no other.

Fifty Journeys: Grig

Meet our Senior Software Engineer, Grig!