Fifty Journeys: Phoebe

Written by
Tori McBride

11 Aug, 2021

What did you study at university?

I studied Social Policy with Criminology at Bristol, followed by a Masters in International Relations.

What made you choose Fifty?

I found the transparency and openness at Fifty a breath of fresh air compared to a lot of the graduate schemes I was looking at. The team is made up of people from lots of different backgrounds, and the culture felt instantly welcoming. Everyone is friendly, passionate and willing to share their unique knowledge and experiences.

What has been your biggest success been at Fifty?

I’m extremely proud that despite starting with very little industry experience, I now own and manage my own accounts. It’s been a huge learning experience but extremely gratifying. It’s in stark contrast to other executives where exposure to this level of responsibility and autonomy is rare. I love that I have a say across the entire process, from pitching and planning to activation.

What are you looking forward to next?

I’m looking forward to the team growing in size, especially now we’re all settled into our amazing new office! We already have such a great culture and there's lots of great socials to look forward to and new people to meet.

To read more Fifty Journeys, click here. Follow us on LinkedIn to stay up to date on all things Fifty.

Silverstone Appoints Fifty As New Media And Audience Intelligence Partner To Drive Year-Round Growth Beyond The British Grand Prix

Strategic partnership will see iconic motorsport venue use AI-powered insights and media solutions to build always-on demand across its growing portfolio of experiences.

Related Articles

Silverstone Appoints Fifty As New Media And Audience Intelligence Partner To Drive Year-Round Growth Beyond The British Grand Prix

Strategic partnership will see iconic motorsport venue use AI-powered insights and media solutions to build always-on demand across its growing portfolio of experiences.

What The Celebrity Traitors Can Teach Brands About Connecting Talent, Audiences And Media

A deep dive into what The Celebrity Traitors teaches marketers about choosing the right talent and connecting with audiences using data. 

Formulate XP Announces Five Driving Partners

Formulate XP announces its five Driving Partners: Diagonal Communications, Sylver Entertainment, Fifty, Collaborate Global and Quokka Group.

The Best Fashion Moment Might Not Be on the Retail Calendar

In part three of Fifty’s Retail Fashion Playbook, we mapped nine fashion audience Tribes against against the moments that matter throughout the year, from traditional retail peaks to festivals, sport, travel and cultural occasions.

Bentley Motors Deploys Fifty's Platform To Support Global Audience Strategy

Luxury auto brand adopts AI-powered audience intelligence solution to build a deeper understanding of car culture, adjacent cultural communities and audiences across global markets

Sol De Janeiro Lifts UK Brand Awareness By 11% With Audience-Led Media

How Fifty used audience intelligence, multi-platform media and publisher partnerships to build awareness and consideration for Sol de Janeiro’s Delícia Drench range.