Fifty Journeys: Phoebe

Written by
Tori McBride

11 Aug, 2021

What did you study at university?

I studied Social Policy with Criminology at Bristol, followed by a Masters in International Relations.

What made you choose Fifty?

I found the transparency and openness at Fifty a breath of fresh air compared to a lot of the graduate schemes I was looking at. The team is made up of people from lots of different backgrounds, and the culture felt instantly welcoming. Everyone is friendly, passionate and willing to share their unique knowledge and experiences.

What has been your biggest success been at Fifty?

I’m extremely proud that despite starting with very little industry experience, I now own and manage my own accounts. It’s been a huge learning experience but extremely gratifying. It’s in stark contrast to other executives where exposure to this level of responsibility and autonomy is rare. I love that I have a say across the entire process, from pitching and planning to activation.

What are you looking forward to next?

I’m looking forward to the team growing in size, especially now we’re all settled into our amazing new office! We already have such a great culture and there's lots of great socials to look forward to and new people to meet.

To read more Fifty Journeys, click here. Follow us on LinkedIn to stay up to date on all things Fifty.

The Hamilton Effect: Decoding the Power of Personal Brand in F1

We explored how Hamilton’s audience divides across three groups: those aligned with Hamilton alone, Hamilton and Ferrari, and Hamilton and Mercedes.

Related Articles

The Hamilton Effect: Decoding the Power of Personal Brand in F1

We explored how Hamilton’s audience divides across three groups: those aligned with Hamilton alone, Hamilton and Ferrari, and Hamilton and Mercedes.

MAD//Fest Replay: How Bentley Is Using Audience Intelligence to Build Brand Relevance

How Bentley is building a richer understanding of the audiences shaping its future.

Steam Wishlist data is now available in Fifty campaign reporting

Gaming marketers can now see Steam Wishlist data alongside media investment and campaign performance data in the Fifty platform.

Fifty Launches New AI-Powered Audience Interface That Enables Brands To “Talk” Directly With Their Custom Audiences

AudienceAI Assistant lets marketers build strategies, test messaging and generate actionable ideas in real time, bringing proprietary audience intelligence into every marketing decision.

Cannes Lions: The Operational Hub Between Power, Luxury, and Creativity

Our Cannes Lions study unveils the "Creative Industry Pioneers" tribe, a highly influential group shaping the future of global business, culture, and luxury.

From Monolith to Multiverse: Redefining Wellness Tourism Strategies

Wellness tourism is now a complex multiverse. Learn how to reach your ideal wellness audience with audience intelligence.