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Most Read
From Mass-Marketing Holy Grail to Precision Targeting: Strategic Segmentation for the UK Super Bowl Audience
Discover how UK brands can use audience intelligence and precision targeting to activate distinct Super Bowl audience tribes and drive measurable ROI.
Dissecting the Voter Landscape: US Election 2024
Our Technology is uniquely placed to understand audiences and critically what matters to them. For a month, we have focused these capabilities on the US Election, making sense of this ever increasingly complex landscape.
Using YouTube Ads for Connected TV or Mobile Device Viewing
In this post, we discuss the evolving media offering from YouTube. Highlighting their reintroduction of non-skippable ads during sit-back viewing on Connected TV. As well as how very short form ads provide a more TikTok like scroll-through viewing ad engagement opportunity when viewers use a mobile device.
Fifty Delighted That 4 New Award Entries Have Been Shortlisted
Fifty Delighted That Our 4 Award Entries Have Been Shortlisted
Running the Distance: How Runna and Russ Cook are Changing the Game
On April 7th, Russ Cook finished running the entire length of Africa.
Decathlon UK Selects Fifty as Media Agency Partner to Fuel Growth with AI-Driven Strategies
Leading sports retailer Decathlon UK, has announced Fifty as its new technology-led media agency partner.
A powerful team: Fifty & Juice announce new partnership
Fifty and Juice have teamed up to provide startups and challenger brands with a comprehensive growth solution like no other.
Touchdown! Uncovering the Fans of the Six Nations Championship
A deep dive into the audiences tuning into this year’s legendary Rugby tournament.
Wrapping Up 2023 with 13 Awards Shortlisted
Fifty is Shortlisted for a Total of 13 Different Awards Throughout 2023
Ending the Year with a Big Win at the Growing Business Awards
Fifty wins B2B Business of the Year: Medium at the 2023 Growing Business Awards
Fifty’s Campaign Wins Best Use of Data at the Business and Tech Awards
Our Red Roses & The World Cup campaign named a winner at the Business and Tech Awards.
Fifty Places 35th in the UK Fast Growth 50 Index
The Fast Growth 50 Index names Fifty as one of the fastest growing companies in London.
The True Value of International Audiences: US Soccer Fans
Revealing, segmenting and understanding US Soccer Fans & highlighting the best strategies to engage them
Fifty Wins Best Marketing Campaign at the European Agency Awards
Another successful nomination sees Fifty as a winner at the European Agency Awards.
The Soaring Growth of Gaming
The audiences enthralled by gaming and ready to be engaged now
The Untapped Value of Women's Sports Fans
How Rights Holders and Brands can use new data to deepen their understanding of women’s sport fans.
Charting the rise of the Woman's World Cup
Discover the huge buying power of Women’s Sports Fans today
Fifty Gets Flexified
Fifty takes a step forwards, undergoing verification by Flexa to celebrate our flexible working policies.
Explore how our award winning platform unlocks deeper audience insights, smarter AI-driven media planning, smoother delivery, and real-time reporting that drives actionable mid-campaign decisions.
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