Written by
Tori McBride

10 Nov, 2021

Fifty Journeys: Georgia

What did you do prior to joining Fifty?

I worked at a media agency from 2016 - 2021. I joined as an apprentice straight after sixth from and became fascinated with the media industry.

When / how did you join Fifty?

I started my role around four months ago, but I have 5 years of previous experience working in fast-paced media agencies like Fifty. I joined via a recommendation from a friend who had started at Fifty a couple of months prior.

What is your role at Fifty and how has it evolved?

As a Performance Manager, I work on the social side of the AdOps team. My typical day revolves around my clients - I work closely with them on activating new accounts, reporting and optimising to get them the best possible results. Aside from my client-facing duties, I also run training sessions to help less experienced team members expand their knowledge and grow their skillset.

What has been your biggest success been at Fifty?

Since joining Fifty, my biggest success has been collaborating closely with my clients to help them grow. Seeing a positive impact on the overall clients business is very rewarding and makes all the hard work worth it.

How has Fifty changed since you first joined?

Fifty has changed dramatically! The team has already grown significantly in the short time I've worked here, with new people joining every couple of weeks - this is a testament to Fifty’s growing success as an agency. We have also moved into our newly refurbished office, which has provided a great space to work collaboratively with the team and get to know everyone better.

What are you looking forward to next?

Q4 is a very busy period for advertisers, with Black Friday, Cyber Monday and Christmas! And, as a result, this is typically when we see our biggest sales period so I’m looking forward to getting stuck in.

What are your passions outside of work?

Outside of work, I love to travel - the pandemic didn't help with that, so I took up a few new hobbies over lockdown to keep myself busy

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