Fifty Journeys: Liv

Written by
Tori McBride

06 Sep, 2021

What did you do prior to joining Fifty?

I joined the company in December 2014 before it became Fifty, initially working part time whilst also interning elsewhere for six months. Soon after that I joined as a full time employee and within a year and half, the company had officially become Fifty.

What is your role at Fifty and how has it evolved?

In the early days, I was responsible for setting up the social team. I managed brands’ social activity - mostly running organic activity and a bit of paid social. Whilst working on that, we began to realise that the platform would be great for building audiences on social and that's when we dropped the organic content and began focusing our efforts entirely on paid social.

What has been your biggest success been at Fifty?

My biggest success has been nurturing and expanding our now thriving AdOps team. There’s no greater accomplishment than watching the people you’ve hired develop and progress.

How has Fifty changed since you first joined?

In its first few years, Fifty was an emerging startup in the midst of developing its tech and USP. It’s only within the last few years, and despite being in the throes of a pandemic, that Fifty has really come into its own. We’ve grown from a small headcount and working in coffee shops and temporary offices, into a substantial global team with our own central office.

What are you looking forward to next?

I’m looking forward to evolving my team further, building it out and watching it grow. We’re also continuing to acquire more high profile clients and recognisable names which is steadily raising our company profile. It’s exciting to think that Fifty is gaining more exposure and traction as we scale

What are your passions outside of work?

My friends mean a lot to me, and I’m currently attending lots of their weddings, hen parties and christenings. When I’m not spending time with friends, I try to take time for myself either by going to the gym or just cooking at home.


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