Bungie
01 Nov, 2021
The Challenge
Destiny is a video game series created by Bungie, the independent game development studio behind Halo, Myth and Oni, among others. Fifty was tasked with running multi-market video activity in the run up to the launch of ‘Destiny 2: Beyond Light Season 14’ across the US and the UK .
Bungie’s goal was to increase its number of Active Users by winning back lapsed Destiny 2 players and focusing on retaining active users in the game. To do so, Fifty curated a highly-targeted campaign in order to drive awareness, consideration and intent to play the new Destiny 2 game.
The Results
Fifty’s performance was strong for both markets, delivering an eCPA of $220 for the UK and $228 for the US, both coming in well under the campaign target of $238. Sasha Hudson, Account Director at Wavemaker had this to say about the campaign:
"Overall performance from Fifty was strong – and they were within target on the test, which is great!"
Are you a gaming brand looking to reach new users? Get in touch with our Sales Team at [email protected] or book a free demo today.
Don’t forget to share this post

Most Read
Related Articles
Fifty x Orchard Connects: Notes on Sponsorship
Fifty and Orchard Connects share their top 4 tips for sponsorship success.
High End Spending vs. The Recession: A Fifty Webinar
Watch MD Simon Eaton and Ben Whattam discuss the audience shift in the luxury sector amid a cost of living crisis.
Audience Deep-Drive: Drive to Survive and the F1 Teams
Meet the tribes behind Formula 1's teams and see how the Drive to Survive fanbase compares.
Has The World Cup Controversy Been Pushed to the Sidelines?
Have World Cup fans drowned out the controversy surrounding host country Qatar?
Canary In A Crypto Mine: Do Recent Events Indicate an End to the Tech Market?
Who is Talking About Crypto Now and What Are They Saying?
More than Milk & Cookies: Who are the Americans Involved in Charities’ Busiest Season?
Comparing the diverse tribes involved in US charities during the Holiday season.
Get in touch
Interested in learning more, want to subscribe to our newsletter or simply say hello? Drop us a message below.
Want to see us in action?
Like what you see? Find out more about Fifty’s world-leading technology today.
Book a Demo