Illinois Lottery
04 Feb, 2022
Share this post
The Challenge
The Illinois State Lottery is an American lottery operated by Camelot Illinois. Fifty has worked with Illinois State Lottery on several campaigns with the twin objective of finding new audiences and helping to drive an increase in ticket sales.
The Solution
To do so, we ran three separate studies: the first into the following of popular convenience store chain 7-Eleven where scratch tickets are sold; the second into Illinois’ sports betting audience; and the third was a more granular study into the basketball following within the Illinois lottery audience.
For the 7-Eleven campaign, this involved running a social listening analysis of conversations around ‘7/11’ to identify users engaging with the store and, thus, more likely to purchase a scratch card from the store.
The Results
For the sports campaigns, Fifty ran a custom audience analysis that was built around followers of the Illinois Lottery, NBA player Ayo Dos, as well as those that follow The Chicago Bulls & the NBA Draft, a highly customized audience that was specific to the client’s goal. Across the three campaigns, Fifty achieved a monthly average of 2.8M impressions and generated $3.3k average net per month. Using Fifty’s unique technology, we uncovered a range of audiences directly related to sports betting, which enabled the client to adopt a more targeted approach and, thus, maximize their media spend.
To find out how Fifty can help your brand unlock new potential audiences and increase sales, get in touch with our Sales Team or book a free demo today.
Don’t forget to share this post
Most Read
Related Articles
Actiph Water
How Fifty supported the brand’s rapid expansion into multiple new markets through a hyper-focused, data-led targeting strategy.
Lion King
How Fifty helped identify and reach fans looking to return to the theatre post-lockdown and drive ticket sales for the iconic Broadway show.
Macino x Under Armour
How Fifty used social listening analysis to tap into new potential customers ahead of the launch of Under Armour's new line of running shoes.
Georgia Tourism
How Fifty used hyper-focused targeting to accurately deliver messaging and drive tourism within the state of Georgia.
Harry Potter & The Cursed Child
How Fifty generated a major boost in ticket sales for the Broadway play and delivered a 1500% ROI.
Salad Money
How Fifty helped the ethical finance startup achieve a 55% improvement on its previous eCPA target.
Bungie
How Fifty helped independent game development studio Bungie crush its eCPA target.
Harry Potter & The Cursed Child
How Fifty generated a major boost in ticket sales for the Broadway play and delivered a 1500% ROI.
Bungie
How Fifty helped independent game development studio Bungie crush its eCPA target.
Georgia Tourism
How Fifty used hyper-focused targeting to accurately deliver messaging and drive tourism within the state of Georgia.
Lion King
How Fifty helped identify and reach fans looking to return to the theatre post-lockdown and drive ticket sales for the iconic Broadway show.
How UKTV attracted new and younger viewers to its crime channel Alibi
Harnessing the power of Fifty's data intelligence to launch the US show ‘Briarpatch’ (UKTV) in the UK
How ABB activated its Formula E sponsorship using audience insights
Fifty used audience intelligence to make ABB and Formula E's sponsorship resonate
How Radley London successfully expanded beyond the UK
How Fifty powered e-commerce growth in new markets for Radley London
How DTC brand Pasta Evangelists gained 30,000 new customers
Using Fifty, Pasta Evangelists grew rapidly in a short space of time
How FutureYou leveraged its CRM data to power new growth
How Fifty enhanced FutureYou’s existing personas to improve its CPA target by 75%
How Symprove converted brand awareness to actual sales
How Fifty served 10 million ads to potential Symprove customers
How a 30-year old brand found new audiences
Using Fifty, Chipotle changed its brand perception and reached 2.5m potential new customers
How Fifty took BrewDog's crowdfunding campaign global
Using Fifty, BrewDog successfully expanded its Equity for Punks crowdfunding campaign into international markets
How fashion brand ROKSANDA found their target audience on Instagram
Fifty set out to grow ROKSANDA’s understanding of their audience and how they were engaging with the brand.
How England’s women’s rugby team achieved record-breaking attendance
Fifty built an audience strategy for the Red Roses, without the women's team having any social media presence
Unmasking PS VR2's Audiences: Who is Living in a Virtual World?
Discover just how far the VR conversation has spread with PlayStation's latest product launch.
The 2023 PPC Landscape: Benefits, Drawbacks, and Trends with Guy Parker
Learn the basics of PPC and understand its important role within campaigns
Fifty x Orchard Connects: Notes on Sponsorship
Fifty and Orchard Connects share their top 4 tips for sponsorship success.
High End Spending vs. The Recession: A Fifty Webinar
Watch MD Simon Eaton and Ben Whattam discuss the audience shift in the luxury sector amid a cost of living crisis.
Audience Deep-Drive: Drive to Survive and the F1 Teams
Meet the tribes behind Formula 1's teams and see how the Drive to Survive fanbase compares.
Has The World Cup Controversy Been Pushed to the Sidelines?
Have World Cup fans drowned out the controversy surrounding host country Qatar?
Get in touch
Interested in learning more, want to subscribe to our newsletter or simply say hello? Drop us a message below.
Want to see us in action?
Like what you see? Find out more about Fifty’s world-leading technology today.
Book a Demo
Fill out the information below so we can pair you with
the team member who best suits your requirements.
I am a…
I am based in…
Explore our blog
We play nicely with others
Our platform is designed to fit seamlessly with your work flow, integrating into existing tools and media-buying software. Learn more about our current API integrations.
IntegrationsKeep in touch
UK, Europe & Rest Of World
Head Office
31A Great Sutton Street
London
EC1V 0NA
Email us
[email protected]
