Illinois Lottery

Written by
Fifty Team

04 Feb, 2022

The Challenge

The Illinois State Lottery is an American lottery operated by Camelot Illinois. Fifty has worked with Illinois State Lottery on several campaigns with the twin objective of finding new audiences and helping to drive an increase in ticket sales.

The Solution

To do so, we ran three separate studies: the first into the following of popular convenience store chain 7-Eleven where scratch tickets are sold; the second into Illinois’ sports betting audience; and the third was a more granular study into the basketball following within the Illinois lottery audience.

For the 7-Eleven campaign, this involved running a social listening analysis of conversations around ‘7/11’ to identify users engaging with the store and, thus, more likely to purchase a scratch card from the store.

The Results

For the sports campaigns, Fifty ran a custom audience analysis that was built around followers of the Illinois Lottery, NBA player Ayo Dos, as well as those that follow The Chicago Bulls & the NBA Draft, a highly customized audience that was specific to the client’s goal. Across the three campaigns, Fifty achieved a monthly average of 2.8M impressions and generated $3.3k average net per month. Using Fifty’s unique technology, we uncovered a range of audiences directly related to sports betting, which enabled the client to adopt a more targeted approach and, thus, maximize their media spend.

To find out how Fifty can help your brand unlock new potential audiences and increase sales, get in touch with our Sales Team or book a free demo today.

Unmasking PS VR2's Audiences: Who is Living in a Virtual World?

Discover just how far the VR conversation has spread with PlayStation's latest product launch.

Related Articles

Unmasking PS VR2's Audiences: Who is Living in a Virtual World?

Discover just how far the VR conversation has spread with PlayStation's latest product launch.

The 2023 PPC Landscape: Benefits, Drawbacks, and Trends with Guy Parker

Learn the basics of PPC and understand its important role within campaigns

Fifty x Orchard Connects: Notes on Sponsorship

Fifty and Orchard Connects share their top 4 tips for sponsorship success.

High End Spending vs. The Recession: A Fifty Webinar

Watch MD Simon Eaton and Ben Whattam discuss the audience shift in the luxury sector amid a cost of living crisis.

Audience Deep-Drive: Drive to Survive and the F1 Teams

Meet the tribes behind Formula 1's teams and see how the Drive to Survive fanbase compares.

Fifty Journeys: Maz

Meet our Senior Client Executive, Maz!

Has The World Cup Controversy Been Pushed to the Sidelines?

Have World Cup fans drowned out the controversy surrounding host country Qatar?